Repro Foundation is a fertility center that annually launches a campaign to provide hope to couples facing difficulties in conceiving.

The graphic and digital campaign celebrates "The fruit of not giving up" and having the opportunity to try. Aesthetically, we portrayed the pregnant bellies of the mothers who successfully conceived through the center's various treatments, making them resemble fruits through a play of light and atmosphere.

My role: Creativity IDEA, Art Direction, Design and Photography Direction, Retouch.