Official Key Art for CONMEBOL Libertadores montevideo 2021.
Branding developed for the 2021 CONMEBOL Copa Libertadores final held in Montevideo, Uruguay. Typically, the logo remains the same, and the task involves expanding it while giving it an identity more in line with the location, to create all promotional materials.
My role: Creativity IDEA, Art Direction, Design, Retouch.
KEY ART