The "Cerveza Salta Cautiva" project was built almost from the ground up, requiring us to craft an identity and atmosphere for it to exist and communicate effectively in an already saturated beer market with a wide variety of options. Our challenge was to establish a specific occasion for consuming the brand, leading to the concept of "Captivating flavor for relaxed drinking." Our communication is tailored to a chill consumer target, and the key art draws inspiration from this concept while also highlighting the brand's roots in Salta, Argentina.

My role: Creativity IDEA, Art Direction, Design and Photography Direction.

Illustrations by Holabosque