The TV commercial unfolds through the testimonies of the protagonists, who speak to the camera, sharing where they were when this masterpiece was being drawn by Maradona. It culminates with an exclusive recording of Maradona himself, which served as the perfect conclusion to the piece. The audience loved it as it struck deep emotional chords within each individual.

The piece was a winner of a Gold Clio Award in 2022.

My role was: Creativity IDEA, Art Direction, Design.