EL 18" is a campaign that includes a TV commercial and digital/graphic pieces. It was filmed in various locations across Chile. In Chilean culture, "EL 18" is something taken for granted, and we aimed to extend this attachment to several other numbers that hold greater significance for Chileans, such as the country's telephone code (+56) or Route 5. The campaign concludes by highlighting the fact that in 2018, Chile's population reached 18 million.

My role: Creativity IDEA, Art Direction, Design and Photography Direction.