Coca-Cola COVID Message

Times Square Billboard "Apart Logo"

In the midst of the pandemic in the year 2020, we crafted a message for Coca-Cola to encourage resilience during challenging times. For the first time in history, Coca-Cola allowed me to modify its logo, separating it and integrating it into the concept. They decided to showcase it in Times Square, thus amplifying its reach.

My role: Creativity IDEA, Art Direction, Design.

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