During the 2018 Copa Libertadores final, the match was marred by significant violence and had to be canceled, ultimately played outside the continent. Capitalizing on the fact that the brand was the official sponsor of both teams, we crafted a message in line with the prevailing circumstances. The aim was to remind us that we are not enemies, and it's just a sports event.

The piece was the winner of the Lapiz de Oro in 2018.

My role: Creativity IDEA, Art Direction, Design.