"Best Coke Ever" is a campaign that originates from the brand's freedom and its ability to introspect and compare itself. We aimed to empower people to answer this question themselves, which is why our communication was directly targeted at a youthful audience, using a digital and popular culture language.

Creating distinct identities for each piece was an enjoyable endeavor, making the overall art direction extensive and quite intricate. However, this complexity enriched each piece with substantial content.

My role: Creativity IDEA, Art Direction, Design and Photography Direction.